Birds Eye Packaging Design

Gold Winner for Birds Eye in Southern Cross Packaging Design Awards

As part of the curriculum during the Diploma of Graphic Design at TAFE Queensland East Coast all students entered this prestigious national competition, along with more than 400 other students Australia wide.

The Gold winners were flown to Melbourne by their sponsors to attend a cocktail party where the National Industry Packaging Award winners were to be announced. Simplot/Birds Eye invited me to their head office in Melbourne the following day to present my designs to their brand managers, and talk about the process and my inspiration.

 

Birds Eye Alaskan Salmon
Birds Eye Steam Fresh Vegetables
Birds Eye Premium Potatoes
Premium Birdseye Selection

Prepress Artwork

Print Ready Artwork - Fish
Print Ready Artwork - Potatoes
Print Ready Artwork - Vegetables

 

Media & Online

Sunshine Coast Daily Media Release

 

"Sarah has ticked every box this brief asked. Her design has created a space that allows the packs to stand out from competitors – whilst belonging in the same family. The pack design created is a unique shape that boasts excellent and effective imagery. The labelling on pack meets the industry standard and is supported by excellent photography. All round, an excellent solution."

The Judging Panel